As part of a major marketing initiative by the Saint Tourist Board (SLTB), the island’s Culinary Ambassador, Chef Nina Compton-Miller, last week participated in a media blitz that included a media and travel agent dinner, an online chat and a series of media interviews across New York, to promote Saint Lucia’s Chocolate Heritage Month.
Deputy Director of Tourism, Mrs. Tracey Warner-Arnold who accompanied the food connoisseur on the intensive media blitz (July 28-31) said that Chef Nina attracted the attention and love of both the media and consumers.
“Her unique creations often highlight our homegrown ingredients and bring to life Saint Lucia’s rich agricultural heritage,” Mrs. Warner-Arnold said.
To engage and educate new audiences throughout August, Chef Compton will share chocolate-inspired recipes and highlight the many ways to can enjoy the beloved spice.
“Cacao has been cultivated on Saint Lucia for hundreds of years,” Compton said. “It is one of the island’s most popular foods and it is extraordinarily versatile. Saint Lucians use the spice in everything from cocoa tea for breakfast, to a rub for fish and meats.”
Following her media blitz in the ‘Big Apple,’ Chef Nina escorted a food inspired press trip to Saint Lucia. The press group experienced chocolate infused meals, chocolate spa treatments and made their own chocolate along the chocolate heritage trail of Saint Lucia.
The Saint Lucia Tourist Board has launched an interactive chocolate heritage trail on stlucianow.com, chocolate-inspired lodging packages, and a Chef Nina Compton-Miller Pinterest Board featuring her favorite chocolate-infused recipes.
The four-day media blitz included discussions with an ‘A List’ of food and lifestyle US-based publications, among them City Grit, Outside Magazine, Self Magazine, Food & Wine Magazine, Brides Magazine and Travel & Leisure.
The on-island press trip featured a group from Fodor’s Magazine, and a writer each for Bon Apetit, Food Republic, Fly ‘n Dine, The Boston Globe and theLoop.ca
For more information about the island of Saint Lucia call 1.800.456.3984, 1.888.4STLUCIA or visit www.saintlucianow.com